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Why video should be part of your content marketing strategy

For those of you who prefer colourful pictures, infographics, sketches and other such visual assets when taking in new information - you're not alone. Around 2/3 of people are visual learners – an important fact for those who are trying to sell a product or service and a crucial piece of knowledge for any content/digital marketing strategy. Whilst lots of written copy is great for SEO assistance and can be a tempting way of explaining a service or selling a product, sometimes less is more and the power of video can be far...

Rich shares his Isle of Man TT experience - two world record attempt and all!

I was part of a crew sent to the Isle of Man TT with North One TV to document the world record attempt for the fastest lap of the TT circuit by a production car being made by three time British Rally Champion Mark Higgins in Subaru's new 2015 WRX STI. I was shooting time lapse footage using the Syrp Genie and a Canon 5D mkiii, to give a sense of the preparations on the car and the build up to the record attempt. I was there alongside Midlands cameraman Nick Deacon (Fifth Gear, Driven to Extremes) who was...